Connect with your audience :: Be helpful :: Do it often

Social Media Marketing vs. Social Media Networking

social media marketing vs social media networkingDoes your business use social media? Or are you planning on using it?

Social media marketing seems to be one of those buzz words. Most so called "online marketing experts" will probably tell you: "You have to get into social media marketing!".

The question is… what exactly is social media marketing and does your business really benefit from it?

Let's take a closer look at social media, what it does and how businesses can benefit from it…

[Continue reading]

How To Build An Engaging Audience On Twitter That Really Matters

Finding Influencers on Klout

So you have decided to use Twitter to connect with relevant people and build an audience around your business? You have set up your Twitter profile and started tweeting but nothing happens really? How do you get more followers, more people … [Continue reading]

5 Ways To Find “In Demand” Topics That Your Audience Will Love

Once you've decided to get started with content marketing and building your personal brand online it's time to do some research and come up with ideas for your content creation. If you are passionate about what you do it's probably not that … [Continue reading]

How To Attract Your Ideal Customer Even If You Have No Idea Who Your Target Audience Is

writing for your ideal customer

Blogging is great for business right? You've probably heard and read that many times. But what if you don't know who your target audience is? Who are you writing for? What if you don't know what your target audience is interested in? Who are … [Continue reading]

5 Ways an Introvert Can Build a Thriving Online Audience

Copyblogger - 5 ways introverts can build a thriving online audience

I just read a post on titled "5 Ways an Introvert Can Build a Thriving Online Audience". I had to smile... This was pretty much how I felt a few years ago when I hit the "publish" button for the first time - realising that … [Continue reading]

Proven SEO Strategies: My Takeaways from David Jenyns SEO-Workshop #TheSEOMethod3

The SEO Method 3 - Workshop in the Philippines

SEO is dead... that's what you might have heard many people say after the latest major Google changes. Fact is, search engine optimisation was never more alive! High rankings in Google's search results are becoming more and more valuable for any … [Continue reading]

Matt Cutts: Search Engine Optimisation should be called Search Experience Optimisation {Video}

Matt Cutts - Google's head of the web spam team - has released another video where he is answering the question if search engine optimisation should be called different! I totally agree with this. Calling it search engine optimisation sounds like … [Continue reading]

The History Of Social Media In A Nutshell {Infographic}

history of social media - infographic

If you've read my last post "How To Build A Business That Matters And Grows For Ever", you might have been thinking about social media marketing. I have been talking about different Social Media Sites and why they are part of a larger strategy … [Continue reading]

How To Build A Business That Matters And Grows For Ever


Have you ever asked yourself the question if your business really matters? Do you provide a service or product that makes a different in other peoples lives? If not... start today! Most people confuse building a business with building an income. … [Continue reading]