Connect with your audience :: Be helpful :: Do it often

How To Attract Your Ideal Customer Even If You Have No Idea Who Your Target Audience Is

writing for your ideal customerBlogging is great for business right? You’ve probably heard and read that many times.

But what if you don’t know who your target audience is? Who are you writing for?

What if you don’t know what your target audience is interested in? Who are they? Where do they live? How old are they? What do they want to know?

Defining your ideal customer is not always easy. Especially if you are just starting out.

If that sounds like you this post might just be what you have been looking for. [Continue reading]

5 Ways an Introvert Can Build a Thriving Online Audience

Copyblogger - 5 ways introverts can build a thriving online audience

I just read a post on Copyblogger.com titled "5 Ways an Introvert Can Build a Thriving Online Audience". I had to smile... This was pretty much how I felt a few years ago when I hit the "publish" button for the first time - realising that … [Continue reading]

Proven SEO Strategies: My Takeaways from David Jenyns SEO-Workshop #TheSEOMethod3

The SEO Method 3 - Workshop in the Philippines

SEO is dead... that's what you might have heard many people say after the latest major Google changes. Fact is, search engine optimisation was never more alive! High rankings in Google's search results are becoming more and more valuable for any … [Continue reading]

Matt Cutts: Search Engine Optimisation should be called Search Experience Optimisation {Video}

Matt Cutts - Google's head of the web spam team - has released another video where he is answering the question if search engine optimisation should be called different! I totally agree with this. Calling it search engine optimisation sounds like … [Continue reading]

The History Of Social Media In A Nutshell {Infographic}

history of social media - infographic

If you've read my last post "How To Build A Business That Matters And Grows For Ever", you might have been thinking about social media marketing. I have been talking about different Social Media Sites and why they are part of a larger strategy … [Continue reading]

How To Build A Business That Matters And Grows For Ever

Business

Have you ever asked yourself the question if your business really matters? Do you provide a service or product that makes a different in other peoples lives? If not... start today! Most people confuse building a business with building an income. … [Continue reading]